University South Carolina Beaufort
University with three distinct campuses serving the Carolina Sea Islands.
Visit
New website to be launched
Category
College/University
Brand messaging for landing page; User Experience strategy; site architecture strategy
Branding
Assistance with new branding message; development of accompanying branding centerpiece
Website Design & Development
User Experience and User Interface strategy and implementation
Digital Photography & Videography
Professional portraits of staff and faculty; the creation of video headers/banners; use of drone video footage
Creative Strategy
01
Project Breakdown
The University of South Carolina Beaufort (USCB) is a vibrant school located in the heart of a unique beach community. USCB does wonderful collaborative work with the city of Beaufort and surrounding areas. Their old site was stodgy and did not reflect the school’s colorful personality.
We immediately understood the importance of their users being able to orient themselves within the site and understand how to navigate where they want to go. Working with a team of collaborators, we were able to architect a pattern that combines breadcrumbs – the path of pages that leads to your current page – with section navigation.
We also wanted to include more media and stories integration throughout the site. This was something lacking from their old website. We have done so with the use of photography, videography, drone footage, student and faculty interviews, and by capturing unforgettable moments by just being in the mix.
