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Q on Bay

Local favorite, known for gut-busting creative barbecue, ice cold brewed beers, and friendly staff. 




Creative Strategy

Brand messaging; User experience strategy; site architecture strategy


Font choice for all mediums; creation of color palette; messaging

Website Design & Development

Site architecture strategy; User Experience and User Interface strategy and implementation

Digital Photography

Internal and external photography; photography for menu items



Project Breakdown

First and foremost, Q's has some of the best wings if not THE BEST wings in town! To capture the deliciousness that is Q on Bay, we made sure that images were vivid and welcomed hunger. Also, we developed the messaging for the client, the idea that Q is a place where you will leave full everytime! 



We handled all photography for this project. The client wanted an artistic look by using black and white imagery but we knew that would not capture the essence of their food. So we used a mix of black and white photography of the restaurant itself and vivid colorful images of their food to create a perfect blend. 


For the website, we wanted strong contrast colors and vibrant imagery to tell the story of having a great place to eat and hang out. We wanted the end user to have immediate access to Q's menu so we placed a condense menu on the home page. The calls to action are bold and easy to read as well as strategically placed to create a simple end user journey. 



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